Start Here
New to BotAcademy? Work through these guides in order. We’ve organized everything from why chatbots matter, through real case studies, building your first bot, and landing your first paying client.
1. Why You Need A Chatbot For Your Business
Start here if you’re completely new. These three articles explain what chatbots are, why they matter, and how they fit with your existing marketing.
The Future of Chatbots (and why they are here to stay)
Almost no one believed in the power chatbots back in 2016. VentureBeat called them "basically nothing more than glorified IVR [...]
Beginner’s Guide to Chatbots for Lead Generation, Sales, and Customer Service
A chatbot is simply software that communicates with your customer inside messaging apps like Facebook Messenger. Think of chatbots like [...]
How Chatbot Marketing and Email Marketing Can Work Together
You don't have to abandon your email list if you want to start growing your subscribers on Facebook Messenger. The [...]
2. Facebook Messenger Chatbot Case Studies
Real results from real campaigns. See exactly how businesses used chatbots to generate revenue — with numbers.
How Michael Hyatt’s Chatbot Made $4,000+ From His First Campaign
One of Bot Academy's students, Zac Hansen, generated an extra $4,000+ in revenue for Michael Hyatt on their very first [...]
How Ezra Firestone Generated $20,669 In 30 Days With Messenger Chatbots (Part 1 of 5)
Ezra Firestone generated $20,669 in only 30 days with Messenger Chatbots for his business, SmartMarketer.com. This number isn't a million [...]
Facebook Chatbot Use Cases For Messenger Marketing Automation
People buy from people they trust. Chatbots can build relationships through valuable educational content — and these five use cases [...]
Growing Your List to 12,000+ Messenger Subscribers in 75 days
Josh had an email list of around 5,000 people but was frustrated with the results. "Whenever we sent any emails, [...]
3. Building Your Chatbot
Step-by-step guides for building and growing your bot — from your first subscriber to thousands, without writing a single line of code.
How To Write Messages That People LOVE In Your Chatbot
Many students transitioning from email marketing struggle with Messenger. They attempt to replicate email newsletter strategies within Messenger — copying [...]
Which Chatbot Platform Should You Choose?
The Bot Academy community frequently asks which chatbot platform to choose. While understanding fundamentals matters, selecting the right platform is [...]
How To Create A Chatbot on Facebook Messenger with NO CODING
Are your emails getting lost in inboxes and never getting opened? It's time to build an engagement funnel that your [...]
10 Ways To Collect Messenger Subscribers To Your Chatbot Even If You Have No Audience
Growing a Messenger subscriber list doesn't require an existing audience. ManyChat provides multiple growth tools, each suited to different situations. [...]
How To Qualify Leads On Autopilot with Facebook Messenger
A client approached Bot Academy wanting to implement a chatbot. While the team suggested a content drip strategy to build [...]
Copywriting for Facebook Messenger
Keep reading if you already have an email sequence that speaks to your target customer and sells your product or [...]
How To Collect Email Addresses Within Facebook Messenger
You don't have to choose between email marketing and Messenger marketing — you can grow both lists simultaneously using the [...]
4. Landing Clients for Your Facebook Chatbot Agency
Ready to turn your chatbot skills into a business? These guides cover how to get your first client and charge what you’re worth.
How to Charge More Building Chatbots
A Bot Academy student raised a question that worried many community members: Why would businesses pay premium prices for chatbot [...]
How to Reach Out To Your First Client To Build a Chatbot (with exact email scripts)
The real challenge with landing chatbot clients isn't knowing what chatbots can do — it's converting interest into commitment. This [...]