One of Bot Academy’s students, Zac Hansen, generated an extra $4,000+ in revenue for Michael Hyatt on their very first chatbot campaign. Michael Hyatt is a former chairman and CEO of Thomas Nelson Publishers, a New York Times bestselling author, and runs a blog ranked in the top one-half percent by Google with 500,000 unique monthly visitors.

What Did the Chatbot Do?

Zac created an onboarding flow with three primary functions: collect email addresses, register users for Michael’s live webinar, and send confirmation emails automatically. The chatbot streamlined the registration process with auto-filled email fields, offered five different date/time options, and integrated with Michael’s email software for automated confirmations.

Step 1: Collecting Email Addresses

After opting into the chatbot, users select their preferred webinar attendance time via quick reply options. A critical note: campaigns like this should be deactivated after the event ends to prevent subscriber confusion.

Step 2: Registering for the Live Webinar

Users select their preferred date and time while data is tracked in the backend system. This information enables future targeted messaging strategies.

Step 3: Confirmation Email

Immediately after opting in through Messenger, users receive an automated confirmation email including a complementary workbook attendees can access on their phones during the webinar.

Bonus: Chatbot Webinar Reminders

Low attendance is a major challenge for live workshops. Bot Academy discovered that without reminders, approximately 10% of registered participants attended. When they implemented reminder messages sent three minutes before the event start time, attendance doubled to 22%.

• 96.7% open rate for Messenger reminders
• 32% click-through rate via Messenger
• Approximately 30% open rate for email notifications
• Overall attendance increase more than doubled sales

Michael Hyatt’s testimonial: “We made an extra $4k+ from Zac’s efforts ALONE” — crediting him for providing “CLARITY, RESULTS, and most of all, REVENUE.”