The most in-depth post you will see explaining why founders and marketers need to pay attention to messenger chatbots.

This is what Bot Academy stands for and everything we believe in. This is our WHY. We hope you resonate with our story and join us on this mission.

"Everyone's jaws are dropping at #converted16 because of what Andrew Warner is telling us about messaging." was one of dozens of tweets attendees had after learning about messenger chat bots. If you're new to bots... start with this piece.

By the end of this... you will be able to gain your first Messenger subscriber via your website and have them engaged in a sequence.

We tried to deconstruct why CNN displayed their chatbot the way they did... and we are having a horrible user experience. As marketers... we can agree there is a huge opportunity here to do a much better job.

The ads we have seen to have huge success is marketing to people who are at the bottom of your funnel. You can also use messenger ads for a variety of reasons like contests, flash sales, content marketing, and so on.