You don’t have to choose between email marketing and Messenger marketing — you can grow both lists simultaneously using the same subscriber interaction. The platform now enables automatic email collection directly within Facebook Messenger.

How it works

A chatbot subscriber enters their email address in Messenger, and upon sending, that information transfers automatically to Google Sheets or your CRM system via Zapier. This creates multiple engagement opportunities with the same contact — you reach them through Messenger AND through email.

The setup process

Using ManyChat’s Zapier integration, you can create an automation that triggers whenever a user provides their email address in a bot flow. The email routes automatically to:

• Google Sheets (for manual management)
• Mailchimp (for email campaigns)
• ConvertKit (for sequence-based email marketing)
• Any other Zapier-connected CRM

Why this matters

Email collection ranks among the five most frequently used chatbot applications. Getting someone’s email through Messenger has significantly less friction than a traditional opt-in form — the user is already engaged in a conversation, and the email field can often be auto-populated from their Facebook profile. This combination of high Messenger engagement rates with email’s long-term marketing value makes it one of the highest-ROI chatbot tactics available.