Growing a Messenger subscriber list doesn’t require an existing audience. ManyChat provides multiple growth tools, each suited to different situations. Here are the 10 main methods to collect subscribers.

The 10 Growth Tools

1. Bar — A sticky bar at the top or bottom of your website with a Messenger opt-in button. Always visible, low friction.
2. Slide-In — A pop-up that slides in from the edge of the screen after a delay or scroll trigger. One of the most popular options.
3. Modal — A full overlay pop-up. High visibility, works best with a strong lead magnet offer.
4. Page Takeover — The most aggressive pop-up format. Best used sparingly on high-intent pages.
5. Button — A Messenger opt-in button you can embed anywhere on your site. Clean and unobtrusive.
6. Box — An embedded widget that sits within your content. Good for blog posts and resource pages.
7. Landing Page — A dedicated ManyChat-hosted landing page with a Messenger opt-in. No website required.
8. Messenger Ref URL — A direct link that opens Messenger and auto-subscribes the user. Shareable anywhere — email, social media, ads.
9. Facebook Ads — Sponsored posts that open directly in Messenger when clicked. Highly effective for cold audiences.
10. Facebook Comments — Anyone who comments on a specific Facebook post gets an automatic Messenger message and becomes a subscriber. Exceptional for engagement-based growth.

Which ones work best?

The Facebook Comments trigger, Button, and Slide-In are the most popular growth tools among successful businesses. Facebook Comments in particular is powerful — a single post from Derek Halpern generated 2,000 new Messenger subscribers. Combine 2-3 of these tools rather than relying on just one.