Ezra Firestone generated $20,669 in only 30 days with Messenger Chatbots for his business, SmartMarketer.com. This number isn’t a million dollars, but this new marketing channel quickly became Ezra’s new obsession — he believes Messenger Marketing will become one of his top 3-5 revenue channels.

Why this case study matters

Ezra is one of the most respected ecommerce marketers in the world. When someone at his level commits to a channel and calls it a “new obsession,” the rest of the marketing world pays attention.

This is Part 1 of a 5-part series where Ezra describes the context of how he does marketing. The subsequent parts dive deep into actionable tactics on how to implement Messenger chatbots into your marketing strategy.

Key takeaways from Ezra’s approach

Ezra approaches Messenger the same way he approaches all marketing channels: by providing genuine value first, building a relationship, and then presenting relevant offers. His results in just 30 days — $20,669 in attributable revenue — demonstrate that even in the early stages of using a new channel, the results can be significant.

If you are new to Messenger marketing, this interview is packed with insight that will generate ideas you can apply to your own business immediately.