Why CNN’s Facebook Messenger Chat Bot Sucks

We tried to deconstruct why CNN displayed their chat bot the way they did… and we are having a horrible user experience.

We don’t like talking bad about other people’s work but come on CNN, you can do much better. Marketers who see this should believe, “Wow… if a big company is having a hard time with chat bots then this can be a huge opportunity for me to learn and solve this problem!”