I see a post in our public community EVERY WEEK about which chat bot platform they should use.
All your subscribers will be tied to whatever platform you choose to commit to. You cannot switch your list as easily as with email software. So this is a BIG deal than most people realize.
With dozens of chat bot platforms out there, which one is right for your business?
Our team has tried out and experimented with several platforms. We tried to be as objective as possible through our analysis in hopes that you choose the platform for that’s a good fit for your business.
Go dive in and enjoy our chat bot platform analysis!
- What to consider in a chat bot comparison
- Bot Academy’s Chat bot Comparison
What to Consider in a Chat bot Comparison
Chat bot platforms are usually focused on for specific use cases. A chat bot platform for e-commerce might not be the best for selling your consulting program.
This means that it is more important to find the platform that’s the right fit for your business instead of choosing the most “popular” or “best” one.
Below is a short list of things we looked for to determine each platforms’ biggest strengths.
Company: The solution name and/or company name, and who founded the company.
Founded: When the company was formally established, its main place of business (after how many years in development).
Customers: Total number of customers, including 3-4 notable top-tier clients.
USP: What the chat bot provider offers that makes it stand out from the crowd.
Perfect for: What type of industry or business function the chat bot platform is designed for.
Great at: What use case(s) the chat bot platform solves for, such as sales qualification or cart abandonment.
Key features: Which features allow the chat bot creation software to achieve the process and results to suit your business objectives.
Integrations: Which partner solutions the provider integrates that may fit your tech stack and to give you a more robust chat bot platform.
Value add: How results improve versus saturated channels such as email when, for example, retargeting website visitors, pushing drip campaigns or following up on events.
Pricing: Whether the solution would be considered budget ($), average ($$) or high cost ($$$) and if there is a freemium version of the chat bot creation software.
Sample customer quote: Our selection of a customer quote that reflects the value of the chat bot creation software to professionals already using it.
Bot Academy Chat bot Comparison:
Remember when Amazon’s website only sold books, before it became “the everything store”? Or how Google was super-focused on search before it reimagined office software with G-Suite? New technologies often work best when they focus on one thing first, and the same phenomenon is happening in chatbot creation software today.
Each one of the apps in our chatbot comparison below is already strong in at least one use case and each company has ambitious plans to eventually do much more. When you create your first chatbot, and some would say your 100th chatbot, think about the one thing it should be great at and then pick the software that focuses on helping companies do that one thing well.
If you’re looking for a chatbot to pre-qualify sales leads, then go for sales-focused chatbot creation software.
If you’re looking to solve for cart abandonment and reclaim potential revenue, check out the chatbots designed for e-commerce engagement – already saving online retailers thousands in lost sales. We feature two of them, Octane AI and Recart, in our chatbot comparison below.
Among the trailblazers, there are some chatbot platforms that already offer different types of chatbot for different objectives, such as ManyChat*, and we expect more multi-bot platforms or even turnkey chatbot-centric business solutions to emerge in the coming years.
*Full disclosure, Bot Academy uses ManyChat to teach about chatbot creation software and best practice. Check out our latest course material here.
Software to Create Chat bots Without the Need to Code
ManyChat works best if you want to make it easy for users to subscribe to your Facebook Messenger-based chat bot and automate the messages they get after they join.
ManyChat’s focus is on growth and it has put out a series of Growth Tools that are as intuitive and user-friendly as they are genius. (Think a Facebook Comments tool that allows you to invite the owner of any Facebook comment to become a Messenger chat bot subscriber.)
They have a free plan that allows you to reach an unlimited number of subscribers, but includes fewer features and promotes ManyChat to your subscribers.
Their Pro plan’s pricing changes based on the number of active subscribers you have.
If you want to broadcast to 1,000 subscribers, you can at a fixed rate of $15 per month for an individual Facebook page. But if you want to broadcast to 15,000 subscribers with ManyChat, it will still cost you less than $100 a month!
Company: ManyChat, founded by Mikael Yang
Founded: 2015, San Francisco, California
USP: User-friendly and accessible to non-technical people. Sends 30 million messages per day
Customers: Powers over 300,000 chat bots with clients like Men’s Health.
Key features: Flow Builder, Payments, Templates, Live Chat, Automated Message Sequences, Facebook Comments Tool, Tags, Custom Fields
Premium features: ManyChat API (DevTools), Unlimited Broadcasts and Sequences, Facebook Ads JSON Tool, Messenger Code Tool
Integrations: Stripe, Zapier, HubSpot, ConvertKit
Value add: Create a chat bot in five minutes with an average open rate of 80% versus 20% open rates for email marketing and click-through rates (CTRs) of 56% versus just 1-2% for emails
Pricing: $$ (Free plan available)
Sample customer quote: “We acquired 11,000 new Messenger subscribers in a week, with costs ranging from $0.13 to $0.36. And yes, these are people we can broadcast messages to with ManyChat, at any time of day.” Sean Simpson, Soul Space Media
Chatfuel is a Y-Combinator company that powers almost 50% of all chat bots in the Messenger ecosystem! They have the most extensive portfolio of success stories that include increasing conversion rates, reducing costs, redcuing wait time, repeat purchases, and over 2000% on ROI (not a joke, a real business made 23X increase in the first few months)
Sample customer quote: “Chatfuel have been indispensable partners, powering the chatbots we’ve built for Adidas, HTC and Just Eat (UK). Chatfuel enables anyone to build a bot quickly. More importantly for us, it means developers and non-developers can collaborate efficiently. When any issues have arisen, their technical support is immediate and thorough.” -Isabel Perry, Byte London
Octane AI’s focus is helping stores built on the Shopify platform to recover missed sales.
After raising money from General Catalyst and Boost VC, Octane tried different chat bot formats (including marketing automation and band promotion) before finding its sweet spot with e-commerce.
Perhaps Octane AI’s growth journey and the $250,000-plus it generates each month for online retailers is due to being able to send a message to 90% of cart abandoners through Octane AI’s Messenger chat bots, follow up directly on Messenger post-purchase, and track and analyze revenue, as well as chat bot ROI.
Company: Octane AI, founded by Matt Schlicht, Ben Parr, Leif K-Brooks. All founders have been on Forbes 30 Under 30.
Founded: 2016, Tustin, California
Customers: 100+ including Kiehl’s, GoPro, and Warner Music Group
USP: Official Facebook Messenger Platform Developer Provider and recognized as a Gartner Cool Vendor in 2017
Perfect for: E-commerce, Online Retail
Great at: Cart Abandonment, Shopper Communication
Key features: On-Demand Store Concierge – Welcome Messages, Automated Answers, Product Finder, Store Finder, Receipts, Shipping Notifications and Cart Abandonment Campaigns
Integrations: Shopify, Yext, Demandware
Value add: Use automated conversations to increase Shopify revenue by 7-25%.
Pricing: $$ (Free plan available)
Sample customer quote: “Octane AI has enabled us to talk to over 10,000 of our customers and has grown our revenue online by about 14%” – Pure Cycle
European startup, Recart, specializes in Messenger retargeting for e-commerce websites, and its no-coding solution has proven especially effective when it comes to cart abandonment.
See how easy it is to communicate offers, sales receipts, shipment details and that loyalty-driving follow-up? It’s almost effortless for business and consumer alike.
And if you’re in e-commerce, you’ll love the 5x engagement rates you can achieve with Recart Messenger chat bots as against traditional website banner ad retargeting. Looking for proof? Try over $75 million in recaptured sales for customers since Recart was established.
Company: Recart (formerly GhostMonitor), founded by Soma Toth and Peter Bodnar
Founded: 2015, Budapest, Hungary (after two years in development)
Customers: Generated $87,685,728 in revenue and counting for their customers
USP: Combine a Shopify store with Recart and see money being reclaimed from the day you set your chat bots to work
Perfect for: Any Industry | E-commerce, Online Retail
Great at: Cart Abandonment, Multi-Channel (Email, SMS, Web Push Notifications, and Messenger)
Key features: Push Notifications, Add to Cart Popups, Abandonment Analytics
Integrations: Shopify, Shopify+, WooCommerce, BigCommerce, MailChimp, SumoMe
Value add: Recart achieves 5x more engagement from cart abandoners through Messenger retargeting on average than typical results of website retargeting via online ads.
Pricing: $$ (Free plan available)
Sample customer quote: “Amazing company, amazing app. Don’t hesitate to install this app – these people know what they’re doing and it WILL make you more money – no doubt about it.” (1 of 3488 positive reviews on Shopify)
We’d also love to know if you already have a chat bot you’re using for a novel use case, and if so, which chat bot platform did you use? Leave your answer in the comments below!
We plan to update this article for everyone’s benefit and to move the chat bot revolution forward one more step. Subscribe below to get updates on this piece and our future training articles.