Most companies are reaching people with an outdated technology that users are spending less time on: email.
Meanwhile, people prefer to use messaging apps.
Businesses have not caught on.
Our mission is to teach businesses how to use chatbots to reach potential customers in an automated way via messaging apps.
Email marketing is NOT dead. But the results are measurably less effective than messaging apps.
The platform we’ll start with: Messenger
Chatbots can work on many platforms but we’re starting with Facebook Messenger because it has the largest number of active users. Facebook is also the chat maker that’s putting in the most work to improve its platform businesses.
We will expand our focus to more platforms after we master Messenger and as other chat apps increase their support for business uses.
The approach we’ll take: Marketing automation
There are many ways to use chatbots but people aren’t embracing them yet. Today chatbots are best used for drip marketing messages.
Once marketers get permission, they can send automated messages, or even do live human-based chat with their subscribers.
We want to focus on marketing because it has the fastest return on investment for bot creators.
Bring your skills
You can apply everything that worked in email marketing to chatbot marketing.
We still need landing pages to grow our chatbot subscribers. We still need good copywriting skills to write more engaging content.
We need to update those skills and adapt for this new medium of communication.
The future we envision
When we launched in 2017, chatbots delivered measurably higher open and click rates than email, but businesses weren’t aware of them. Our job was to show them what was happening.
By 2022, we believe it’ll be common for companies to have chatbots on all platforms. They’ll be so sophisticated that they’ll be the preferred way for their customers to do business.
How you can work with us
We are in the education business.
We can teach you how to build bots for your business.